Katalyst Names President

Wireless News
03-16-2011
Katalyst Names President
Type: News

Katalyst, founded by partners Ashton Kutcher and Jason Goldberg, announced that it has appointed Anthony Batt as the company's president.

"Anthony is a dynamic entrepreneur whose passion is identifying a specific brand's audience and creating content that will deliver remarkable experiences and results," said Kutcher, in a release. "He has the expertise to broaden our efficiencies and provide intensely skilled execution. We are thrilled to have him on our team."
Batt will lead the Katalyst team in creating content, recruiting top talent, and dazzling existing brand clients.

"Katalyst is steeped in storytelling through films, television and social media. They know how to engage an audience. That talent sets us apart and provides us with the ability to harness the power brands have with their consumers, and create experiences that are more engaging, specific and direct," said Batt. "Today's consumers aren't interested in traditional advertising and media. They want to discover something authentic and bold about the brands they associate with - so brands have to create stories that will feed and engage their audience.

"The internet is one of the most effective platforms for people who want to consume and share. The custom programming we'll create on behalf of our brands will allow us not to deviate, but to move with our audience and engage with them in a more meaningful way."

Katalyst is a studio, creating programming for television, film and the social web.

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